Competencies
SHG’s alliance of professionals provides comprehensive development and hospitality know-how, and a unique approach in the
areas of:
Development, Renovation & Design
Drawing on their collective talents, SHG professionals are well versed in the complexities of developing a project from the ground
up, and in the redevelopment of existing properties.
The firm’s personnel initiate each proposed project by carefully evaluating its feasibility. A comprehensive location, cost and market
study is made. The project is carefully evaluated, and if viable, the design and planning process is initiated.
Early in the process, the firm’s management teams step in to formulate pre-opening strategies and initiate the start-up of sales &
marketing activities. Simultaneously, meetings are held with the project architect and general contractor to study and fine-tune the
project’s design and to value engineer the project’s construction methods. In conjunction with the project architect and the selected
general contractor the final project cost is approved
During construction, the firm’s efforts focus on construction supervision and pre-opening activities. Careful attention is paid to
insure that actual construction is in compliance with the plans.
A clear definition of a property’s position and potential within its competitive set is the primary prerequisite for a cost-effective and
successful refurbishment plan. We establish a complete consensus between owner and management regarding comparative
positioning, prior to engaging in any capital improvement program. Our 3 -5 year redevelopment programs are perfectly
structured and incorporated in annual, as well as long-term business planning in order to ensure optimal use of financial
resources.
Property Asset Management
Our core philosophy is that hospitality real estate investments must yield substantial returns above market average. SHG provides
therefore comprehensive asset management services. Regardless of whether the property’s long-term direction is being
controlled by SHG on behalf of its partners via an asset management agreement or SHG has direct control and responsibility for
the property’s day-to-day operations via a property management agreement. We assist owners, developers, lenders, municipal
bodies and related parties to understand the financial markets and economic conditions that impact the hospitality industry. We
recognize that owners’ interests and operational expertise are inter-dependant. Our hybrid competencies enable us to make
strategic, as well as practical suggestions for alternative frameworks which create value, thus becoming “the arm” effecting
change.
In our asset management approach we strive to constantly monitor financial and operational results, while maintaining levels of
service which are most appropriate for a property type and market. We do not attempt to apply standardized methodologies but
approach each project with creative thinking, common sense and property-specific analysis to develop plans and programs to
improve performance. We do this by continuously benchmarking ourselves against the competitive set and adhering to our
internal guidelines which are:
areas of:
Development, Renovation & Design
Drawing on their collective talents, SHG professionals are well versed in the complexities of developing a project from the ground
up, and in the redevelopment of existing properties.
The firm’s personnel initiate each proposed project by carefully evaluating its feasibility. A comprehensive location, cost and market
study is made. The project is carefully evaluated, and if viable, the design and planning process is initiated.
Early in the process, the firm’s management teams step in to formulate pre-opening strategies and initiate the start-up of sales &
marketing activities. Simultaneously, meetings are held with the project architect and general contractor to study and fine-tune the
project’s design and to value engineer the project’s construction methods. In conjunction with the project architect and the selected
general contractor the final project cost is approved
During construction, the firm’s efforts focus on construction supervision and pre-opening activities. Careful attention is paid to
insure that actual construction is in compliance with the plans.
A clear definition of a property’s position and potential within its competitive set is the primary prerequisite for a cost-effective and
successful refurbishment plan. We establish a complete consensus between owner and management regarding comparative
positioning, prior to engaging in any capital improvement program. Our 3 -5 year redevelopment programs are perfectly
structured and incorporated in annual, as well as long-term business planning in order to ensure optimal use of financial
resources.
Property Asset Management
Our core philosophy is that hospitality real estate investments must yield substantial returns above market average. SHG provides
therefore comprehensive asset management services. Regardless of whether the property’s long-term direction is being
controlled by SHG on behalf of its partners via an asset management agreement or SHG has direct control and responsibility for
the property’s day-to-day operations via a property management agreement. We assist owners, developers, lenders, municipal
bodies and related parties to understand the financial markets and economic conditions that impact the hospitality industry. We
recognize that owners’ interests and operational expertise are inter-dependant. Our hybrid competencies enable us to make
strategic, as well as practical suggestions for alternative frameworks which create value, thus becoming “the arm” effecting
change.
In our asset management approach we strive to constantly monitor financial and operational results, while maintaining levels of
service which are most appropriate for a property type and market. We do not attempt to apply standardized methodologies but
approach each project with creative thinking, common sense and property-specific analysis to develop plans and programs to
improve performance. We do this by continuously benchmarking ourselves against the competitive set and adhering to our
internal guidelines which are:
- Enhance the property’s value by maximizing operating results
- Establish and implement a business plan and subsequent operating budget
- Create value by merchant mix to satisfy current and anticipated market demands
- Direct aggressive marketing programs
- Closely supervise the property’s management
- Develop and implement renovation and/or expansion programs
- Develop and implement formalized property maintenance and improvement plans
We strive to maximize cash flow and return on investment for any investor and for any type and return on investment for any investor
and for any type and size of property.
Sales & Electronic Distribution
Effective management of sales, and expertise of electronic channel distribution and guestroom product merchandizing, are key
revenue generators. They are important measurement tools of a property’s success within the market place. Management has
established long-lasting relationships with a broad array of buying audiences, and the necessary negotiation skills to successfully
contract new profitable business.
Marketing & Public Relations
“The overall success of any business is not determined by the producer, but rather by the customer” (Peter F. Drucker). This in
mind, we position each hotel in its own market, define its competitive advantage and develop a unique, property-tailored marketing
plan geared towards the realization of a hotel’s full market potential. Our approach rests on the four fundamental pillars of
analysis, planning, implementation and control. One-to-one, direct marketing, as well as the establishment of synergetic
alliances with partner companies are essential parts of our marketing approach.
Public Relations are one of the most effective and economical promotion tools. Therefore, we put strong emphasis on creating
and maintaining valuable relations with a property’s various publics, as well as continued favorable publicity.
Revenue & Yield Management
We define Revenue & Yield Management as the analytical knowledge and competitive skill, which generates superior returns.
Each guest room is viewed as valuable inventory and sold with industry-specific know-how, through multiple channels, to multiple
audiences, at multiple rates, based on a demand and supply situation.
Financial Reporting
Our finance team is an integrated part of any decision making process. Rolling business plans integrate the market assessment
by hotel operations and sales & marketing. The results seamlessly feed into the annual budgets, which establish the cornerstone
for financial growth.
Financial performance is closely monitored and reflected in strict accounting methods to ensure accurate reporting and establish
trust. Regular financial reporting, using web-based, centralized accounting and accounts payable with ADP payroll systems,
focuses on cash generation. The realization of cost-efficiencies, optimization of procurement services and the permanent strive for
improved financial performance; maximize the return to all stakeholders. This centralization of business functions is key to a
management style committed to the generation of a superior return.
Human Resources
Our focus is on “FIT.” We define jobs, assess the level of fit between people and their jobs, and match employee talent with the
requirements of a particular position. In working directly with the management team, we establish an organizational culture, as
well as HR systems and processes, which enable engaged employees to create more loyal customers, resulting in an increase in
the value of a property.
Hotel Operations
Our customer-focused operations style and passion for perfection is geared towards bringing out a property’s potential to the
fullest. We create customer-relevant environments with a personalized and highly professional level of service.
Restaurant Management
Our restaurant concepts are essential to establishing the vitality of the hotel enterprise within the local community. They operate as
freestanding concepts, unique in character and true to the nature of their surroundings. They are supported by hotel patrons and
yet, at the same time, a sought-after dining experience by the local community.
Information Technology
We take a holistic approach to the setup of an Information Technology strategy and architecture. Our solutions facilitate the delivery
of services and reflect the internal, as well as external, needs of a property. They are designed to improve productivity,
effectiveness and efficiency, as well as enhance the guest experience. We provide IT solutions which are cost-conscious, optimal
in size, flexible and able to grow with a business, and achieve this by continuous analysis of market and customer feedback. We
are highly committed to IT security and are capable of providing IT audit services as well.
SHG management group’s operating structure focuses on decentralized management, yet supports its operations through the
centralization of all accounting, finance and administrative support from its South Florida headquarters.
and for any type and size of property.
Sales & Electronic Distribution
Effective management of sales, and expertise of electronic channel distribution and guestroom product merchandizing, are key
revenue generators. They are important measurement tools of a property’s success within the market place. Management has
established long-lasting relationships with a broad array of buying audiences, and the necessary negotiation skills to successfully
contract new profitable business.
Marketing & Public Relations
“The overall success of any business is not determined by the producer, but rather by the customer” (Peter F. Drucker). This in
mind, we position each hotel in its own market, define its competitive advantage and develop a unique, property-tailored marketing
plan geared towards the realization of a hotel’s full market potential. Our approach rests on the four fundamental pillars of
analysis, planning, implementation and control. One-to-one, direct marketing, as well as the establishment of synergetic
alliances with partner companies are essential parts of our marketing approach.
Public Relations are one of the most effective and economical promotion tools. Therefore, we put strong emphasis on creating
and maintaining valuable relations with a property’s various publics, as well as continued favorable publicity.
Revenue & Yield Management
We define Revenue & Yield Management as the analytical knowledge and competitive skill, which generates superior returns.
Each guest room is viewed as valuable inventory and sold with industry-specific know-how, through multiple channels, to multiple
audiences, at multiple rates, based on a demand and supply situation.
Financial Reporting
Our finance team is an integrated part of any decision making process. Rolling business plans integrate the market assessment
by hotel operations and sales & marketing. The results seamlessly feed into the annual budgets, which establish the cornerstone
for financial growth.
Financial performance is closely monitored and reflected in strict accounting methods to ensure accurate reporting and establish
trust. Regular financial reporting, using web-based, centralized accounting and accounts payable with ADP payroll systems,
focuses on cash generation. The realization of cost-efficiencies, optimization of procurement services and the permanent strive for
improved financial performance; maximize the return to all stakeholders. This centralization of business functions is key to a
management style committed to the generation of a superior return.
Human Resources
Our focus is on “FIT.” We define jobs, assess the level of fit between people and their jobs, and match employee talent with the
requirements of a particular position. In working directly with the management team, we establish an organizational culture, as
well as HR systems and processes, which enable engaged employees to create more loyal customers, resulting in an increase in
the value of a property.
Hotel Operations
Our customer-focused operations style and passion for perfection is geared towards bringing out a property’s potential to the
fullest. We create customer-relevant environments with a personalized and highly professional level of service.
Restaurant Management
Our restaurant concepts are essential to establishing the vitality of the hotel enterprise within the local community. They operate as
freestanding concepts, unique in character and true to the nature of their surroundings. They are supported by hotel patrons and
yet, at the same time, a sought-after dining experience by the local community.
Information Technology
We take a holistic approach to the setup of an Information Technology strategy and architecture. Our solutions facilitate the delivery
of services and reflect the internal, as well as external, needs of a property. They are designed to improve productivity,
effectiveness and efficiency, as well as enhance the guest experience. We provide IT solutions which are cost-conscious, optimal
in size, flexible and able to grow with a business, and achieve this by continuous analysis of market and customer feedback. We
are highly committed to IT security and are capable of providing IT audit services as well.
SHG management group’s operating structure focuses on decentralized management, yet supports its operations through the
centralization of all accounting, finance and administrative support from its South Florida headquarters.
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